Brand Tags’ Noah Brier: How My Website Took Off


About six months ago, in the middle of the night, I had a very simple idea: If brands exist in people's heads, as I believe they do, then shouldn't you be able to ask a whole bunch of people what they think of a brand and then use tag clouds to display the results? After flipping the idea around in my brain for a few minutes, I decided it was a good enough reason to jump out of bed and make it happen.

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