Brand Safety Top of Disney's Mind at NewFronts
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Disney’s new digital brand came with a brand-safe message. On Tuesday, the media and entertainment powerhouse held a digital NewFronts show to reveal the new Disney Digital Network, spawned from its Maker creators acquisition.
Disney bought Maker two years ago, to get into the digital video landscape with thousands of YouTube stars. This year, Disney pared down the Maker network to 300 core Web stars and dealt with a problem of brand safety. PewDiePie, Felix Kjellberg, is YouTube’s biggest star and was dropped from Maker for offensive videos. In fact, all of YouTube became a no-go zone for many advertisers afraid of other creators, and the industry is going for brand safety.
Josh Mattison, VP-alliances and partnerships at Disney Digital Network, spoke after the NewFronts to discuss the new entity and advertisers.
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