Brand Playbook: The table stakes for sports betting
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New York is on the threshold of legalizing sports gambling, and while it likely will precipitate a rush for legislatures to do likewise throughout the Northeast and Mid-Atlantic, the first draft of the proposal seems to have put the kibosh on mobile and in-game wagering.
The New York State Gaming Commission’s 33-page proposal to authorize sports betting was released on Jan. 28, and while many see nothing but an upside in mobile wagering, that’s not on the table. The commission has instead presented the state with a rather conservative plan that would limit the development of sportsbooks to four upstate casinos.
But for the relatively booming metropolis of Schenectady, New York, the casinos are located in tiny, obscure towns. Among these are Nichols, New York, which rests in a hard bend of the Susquehanna River at the Pennsylvania border, and Waterloo, New York, a village of 5,000 in Seneca County. In other words, New York City gambling enthusiasts will be placing their (legal) wagers in New Jersey, at least for the time being.
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