May
31
Brand Pepsi Names Kristin Patrick Global Chief Marketing Officer
Posted in: Uncategorized
PepsiCo has tapped Kristin Patrick as its senior VP-global CMO for the Pepsi trademark, following a ten month search.
In keeping with PepsiCo's new global model, Ms. Patrick will be responsible for brand management and architecture across the Pepsi trademark globally. She will lead all communication, including the continued roll out and evolution of the "Live For Now" platform. Additionally, she will lead the global beverage group innovation team and define priorities and expansion opportunities for Pepsi.
Ms. Patrick, who starts on June 3, will report to Brad Jakeman, president-global beverages group, and work hand-in-hand with Simon Lowden, CMO at Pepsi Beverages North America.
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