Jun 10

Brahma Beer: The Number One Broadcast

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Brahma Beer Outdoor Ad - The Number One Broadcast

In a innovative use of outdoor media, Brahma broadcasted live Brazil`s matches in the Russia World Cup, engaging the audience in a new way and using a strategic media planning to maximize the budget. The original campaign video impacted millions of sports fans in Facebook, instagram and Youtube and more than 500.000 people in the city streets.

Video of No1_Broadcast_Brahma

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