Bose Starts Global Media Agency Review in Consolidation Play
Posted in: UncategorizedBose has begun a global media-agency review as it seeks to consolidate its agency relationships around the world, according to people familiar with the matter.
London-based search consultant Ebiquity is supporting the review.
The company currently works with a number of shops across markets and is looking for one that can support three main regions: North America, Europe and Asia Pacific. Agencies invited to pitch will hear early this month; the actual review process will begin in mid-May. The selection is slated for late July, according to people familiar with the request for information.
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