Jan
03
Booze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Posted in: UncategorizedFlorida-based retailer ABC Fine Wine and Spirits is a “proud supporter” of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of…
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