Jun 08

Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe

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Ben Branson wanted a sophisticated and refreshing tall drink–hold the alcohol, please. But what he got instead was “a pink, fruity, childish, sickly-sweet mocktail.” That was his lightning bolt moment. “It was so terrible,” he said of the Shirley Temple-like concoction served to him at a fashionable London restaurant. “I thought maybe I could figure…

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