Hasta La Creative!

A 2014 report from the Brennan Center for Justice found that minority communities suffered from a lack of voting resources and locations during elections, leading to longer wait times and, inevitably, huge obstacles when it came to casting their ballots. So Boost Mobile and its agency 180LA have conceived a brilliant initiative to help these communities get their voices heard during the upcoming presidential race by offering up the mobile provider’s retail locations as polling places on Election Day.

Boost says that the idea is the first time a brand has offered up its private storefronts as election polling places. On top of that, come Nov. 8, Boost’s own employees will be volunteering to man the voting sites.

“Last election, millions of lower income and minority voters faced long lines and inconvenient locations,” said William Gelner, chief creative officer at 180LA in a statement. “With Boost Mobile stores in these areas, why not offer them up as places to vote and allow all voices to be heard?”

Continue reading at AdAge.com