Feb
09
Booking.com and Idris Elba Bring Unsexy Back in Super Bowl Ad
Posted in: UncategorizedHow do you build a convincing argument for an unsexy-but-practical business model? Get the sexiest man alive to make it for you. Dutch online travel agency Booking.com brought in filmmaker, musician (“ask Meghan and Harry”), automotive enthusiast, and Golden Globe-winning actor Idris Elba to pitch the brand’s square-but-reliable service to a Super Bowl audience. The…
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