Apr
11
[Book] Groundswell: Winning in a World Transformed by Social Technologies
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If there were an award for the most popular PowerPoint graph, it would definitely go to Forrester’s social technographics ladder. Now, two Forrester analysts behind the report have an entire book out, and it’s called Groundswell: Winning in a World Transformed by Social Technologies. You can get a taste of what’s inside from an article the authors wrote for MIT Sloan Management Review in February, or from book blog. I’m looking forward to the wealth of case studies the authors have amassed.
Groundswell is on Amazon for $19.77.
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