Aug
09
Book ‘Em, Danno: Why Nostalgia May Win Over Novelty This Fall
Posted in: Uncategorized
NEW YORK (AdAge.com) — Ask any TV-network executive how many new shows fail each season, and the answer they give you is somewhere between 75% and 80% — and then they'll tell you they're being kind. New data from a company that studies consumers' emotional attachment to TV shows and advertisers' products aim to cushion that launch-and-crash process that is so much a part of any fall-TV calculation.
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