Apr
30
Bonnier Sells Ski and Skiing, Magazines Bought as Part of ‘Time 18’
Posted in: Uncategorized
Bonnier Corp., the publisher of magazines such as Field & Stream and Popular Science, has struck a deal to sell Ski and Skiing magazines to Active Interest Media, the companies confirmed today.
The magazines’ print business has diminished since Bonnier bought them from Time Inc. in 2007 as part of a $225 million deal for 18 enthusiast magazines.
Ad pages fell 33.7% at Ski magazine last year, a steeper drop than the 8.2% decline across magazines as a whole, according to the Publishers Information Bureau.
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