Hasta La Creative!

We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer!

Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected

We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer.