Hasta La Creative!

Outdoor, Direct Marketing, Integrated, Online
Bonaqua

Bonaqua, the water brand from The Coca-Cola Company in Argentina, launched their new Eco-Flex bottle: The first lightweight and easy to recycle bottle. But how to communicate this innovation, convince and teach people that recycling can be easy and fun? 

That’s why we’ve created Bonaqua Eco-Cam, a vending machine that reacts to sound taking a picture when a bottle gets twisted. So, the more pictures Eco-Cam takes, the more people learn how to recycle, proving that everything can change if we give it a twist.

Advertising Agency:Wunderman, Buenos Aires, Argentina
Chief Creative Officer:Alfonso Cornejo Lavin, Jose Azanza Arias
Creative Director:Lucas Ortega
Art Director:Matias Lobos Leon
Copywriter:Darío Ventura, Jorge Zacher
Account Director:Eliana Kaplan
Account Executive:Denise Farinola
Community Manager:Daiana Benitez