Hasta La Creative!

“WHAT IS A FILTER FOR ME, FOR OTHERS IS A REALITY”. A filter that does not add eyelashes, nor a perfect tan. A filter that does not “make you prettier or make you more beautiful”. No glitter, butterflies, or desired tattoos. A shocking filter … exactly the same as the reality lived by some people who are victims of gender violence, a global problem that strikes the entire society. Campaign by the independent agency Boina, from Córdoba Capital, Argentina. The well-known local journalist @mimispicher hosts on her instagram this filter / campaign created by the agency, which seeks to belong to everyone and is already being replicated over and over again by thousands of people. A campaign “without a client”, without a logo … but with a clear and direct message about a reality that we can all change together.