Hasta La Creative!

Bob Evans Farms is bringing back its signature “Down on the farm” jingle last seen in its marketing in the mid-1990s as the beleagured restaurant chain revamps its menu and focuses on the lunch and dinner daypart to revive flagging sales.

The push is part of a larger movement at the company to stress its farm roots, which comes at a time when consumers are embracing more natural, clean and organic foods both in supermarkets and restaurants.

In its earnings call on Wednesday, Bob Evans Farms reported that same-store sales at its restaurants declined 4.3% in its first fiscal quarter of 2017, as restaurant sales fell 7.7% to $220.4 million. Conversely its retail foods business — mainly sausage and side dishes like mashed potatoes — saw a sales increase to $85.9 million, up 3.5% from a year earlier.

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