Nov
22
BMW Test Drives Snapchat Lenses In First 3D Car Ad
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BMW designed a car inside Snapchat that almost looks real enough to drive.
The carmaker became the first brand to create a 3D augmented-reality version of a product with Snapchat as part of a new ad campaign to launch the BMW X2. On Wednesday, overseas consumers on Snapchat began seeing ads from BMW that link to the augmented-reality version of the new car.
When someone swipes on the ad, it opens the camera and the gold car appears in the frame. A person can then virtually walk around the car and see all its detail.
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