Apr
03
BMW is swept up in 'Ingraham' ad boycott despite never advertising there
Posted in: Uncategorized
Advertisers including Liberty Mutual, Hulu and Bayer said last week they would not air ads in the show, despite an apology by the host.
Commercial time in “The Ingraham Angle” has been cut in half since the controversy began. Between Jan. 1 and March 29 the program averaged 14 minutes and 33 seconds of commercial time, according to Kantar Media. Ads in the March 29 episode ran just 8 minutes and 45 seconds; the next night, there were 7 minutes of commercials.
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