BMW: Bayerische Motoren Werke – A new kind of luxury

With ‘Bayerische Motoren Werke’, Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017).

BAYERISCHE MOTOREN WERKE – A NEW KIND OF LUXURY

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