Hasta La Creative!

At BMA15, the annual conference of the Business Marketing Association in Chicago last week, b-to-b marketers discussed how they’re transforming their businesses to meet changing customers and their needs.

Here are some of the key takeaways from the show:

1. More b-to-b buyers are millennials. During an opening keynote presentation, Jim Lecinski, VP-U.S. sales and service at Google, pointed to recent research which found that 46% of b-to-b buyers are now millennials. “If our buyer is changing, then we as b-to-b marketers need to change our game and pivot how we grow, change and sell our brands,” Mr. Lecinski told nearly 1,000 b-to-b marketers attending the conference. “Are you considering this influential 18 to 34 audience as your primary target when you’re building b-to-b marketing campaigns?”

Continue reading at AdAge.com