BMA, Now Part of ANA, Gears Up for Much Bigger Annual Conference
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The Business Marketing Association, which merged with the Association of National Advertisers in October, is gearing up for its largest annual conference yet, which is expected to attract more than 1,300 b-to-b marketers this year — up 30% over last year.
The “BMA15 — Be More” conference will be held in Chicago May 27 to 29. Bob Liodice, president-CEO of the ANA, will kick off the conference with opening remarks, and Howard Sherman, global CEO of b-to-b agency Doremus, will take over as chairman of the BMA for the 2015-2016 term. Mr. Sherman will succeed BMA conference chairman Steve Liguori, CEO of Liguori Innovation and former executive director-global innovation and new models at GE.
“The ANA has many b-to-b marketer members who haven’t traditionally been active in the BMA, and vice versa,” said Gary Slack, BMA conference chairman and CEO at b-to-b agency Slack and Co., Chicago. He noted that of the ANA’s approximate 650 member companies, about 150 are purely b-to-b, although many others have b-to-b lines of business.
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