Mar
13
'Blurred Lines' Verdict: A Wake-Up Call for Agencies but the Right Thing for Creativity
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This week’s “Blurred Lines” verdict that the songwriters had infringed on the copyright of Marvin Gaye’s “Got to Give it Up” should be a wake-up call to ad agencies and marketers.
Watching out for musical copyrights has always been a kind of “Karma Policing” for agencies, whereby it’s bad karma to appropriate an existing composition and good karma to make sure that creators don’t infringe on other creators’ works.
But now it’s also more obviously a matter of real money: The jury in the “Blurred Lines” case ordered Pharrell Williams and Robin Thicke to pay the Gaye estate over $7 million.
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