Hasta La Creative!

Bloomberg Media this summer has been pursuing an information campaign to help curb its exposure to ad blocking technology, which the company said is being used on about 20% of desktop traffic to Bloomberg.com.

Starting at the end of May, Bloomberg began deploying a pop-up message to ad-blocking users. “We noticed that you’re using an ad blocker, which may adversely affect the performance and content on Bloomberg.com,” it said. “For the best experience, please whitelist the site.”

But there was a problem: Some readers reported getting the message even though they weren’t using ad-blockers. In early June, a Bloomberg spokeswoman attributed the problem to “events across the Web” and said the company was working on a solution.

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