Bloomberg Stresses Brand Safety to the First Advertisers for its Twitter News Network
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Bloomberg’s news division for Twitter has signed its first big advertisers as the introduction of its 24/7 streaming channel approaches.
Goldman Sachs, Infiniti, TD Ameritrade and CA Technologies have inked deals to advertise on Bloomberg’s forthcoming Twitter-only network, a project announced by the two companies in May. Bloomberg has been looking for sponsors to not only serve ads during breaks but be part of the content that will fill the nonstop news engine.
Bloomberg Media CEO Justin Smith says the companies have been working closely, engineer to engineer, to develop what he’s pitching as a new kind of media. “This is a new global 24-7 breaking news video network, powered by the speed of Twitter but verified by the human journalistic judgment of the Bloomberg newsroom,” Smith says.
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