Block That Ad: Heavy NFL RedZone Users Miss Up to 38 Hours in Ad Time
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Like a linebacker smashing his way past a hapless offensive tackle en route to putting a bone-rattling hit on the quarterback, the commercials in an average NFL broadcast are relentless. Pop, pop, pop: There’s Denis Leary growling about the virtues of a mud-spattered truck. Bang, bang, bang: There’s the CGI lizard who sounds vaguely like Jude Law, talking up car insurance. Biff, bam, bing: There’s the umpteenth beer spot, the seemingly inexhaustible wireless ad, the latest auto commercial featuring that increasingly manic spokeswoman.
It doesn’t have to be that way. While it may be a dicey position to take in a publication devoted to the business of advertising, the sheer volume and metronomic repetition of the ads in a typical NFL game can make a lazy Sunday afternoon on the couch feel like running an Oklahoma drill without a helmet.
Last year, commercial time in regular-season games on CBS, Fox, NBC and NFL Network — ESPN carries a lighter ad load than its fellow NFL broadcast partners — averaged out to around 21 minutes per hour, or a little more than a solid hour per game. The average for pretty much everything else on TV? 15 minutes, according to Nielsen.
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