Hasta La Creative!

Challenge:
We wanted to create a brand that resonates in people’s hearts. A brand that offers a solution for the emotions we’re all feeling at the moment. So we positioned the karaokebar as a place where people of all ages and backgrounds can come to take a break from this mad world. Where you can blow off steam – and let it all out.

Idea:
We named the karaokebar ‘BLÊR’, which means yelling/roaring/blaring in colloquial Dutch. Besides the joy it brings, we focused on the therapeutic aspect of singing (‘blèren’). Singing gives a feeling of euphoria so it’s all associated with a reduction in stress. Especially after a bitch of a year like 2020, letting go of some emotions seems more necessary than ever. That’s why BLÊR is here. The karaoke hotspot where you can sing it all off.