Jul
19
Blaues Kreuz: Downfall – Man
Posted in: Uncategorized
Addiction is a family disease. Alcoholics do not only harm themselves, they also harm their partners and their children. As a health organization committed to fighting addiction, the Blue Cross manifests their support to both groups: the addicts and their families. For this cause, it is of paramount importance to state clearly how these are not isolated from the problem. In the “Downfall” campaign the Blue Cross brings the victims of alcoholism back into the picture – in two powerful motives. The message: An alcoholic doesn’t only harm himself.
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