'Blacklist' Delivers for NBC on Comedy-Free Thursday
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The launch of NBC’s first comedy-free Thursday night since the 1980-81 broadcast season was a bit of a toss-up, as a transplanted “The Blacklist” spiffed up the joint while newcomer “Allegiance” was roundly ignored.
According to Nielsen live-plus-same-day data, the Thursday night premiere of “The Blacklist” averaged nearly 10.1 million viewers and a 2.4 in the coveted adults 18-49 demo, and while that marked a 4% decline from the show’s final Monday night appearance back on Nov. 10, it was also a huge improvement when compared to the previous time slot occupants. The canceled freshman sitcoms “Bad Judge” and “A to Z” combined to average an anemic 0.9 rating in the dollar demo, making the pair NBC’s worst-performing 9 p.m. comedies since last previous season’s disastrous battery of “Sean Saves the World” and “The Michael J. Fox Show” (1.1).
All told, the heart of NBC’s new no-chuckle Thursday lineup fared about as well as can be expected — and it didn’t disappoint advertisers. If sustainable over time, last night’s 167% jump in targeted viewers represents a massive turnaround for a prime time block that has been a virtual ghost town since “ER” flatlined back in 2009.
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