Oct
02
BlackBerry Taps B-to-B Agency Gyro to Remake Its Brand
Posted in: Uncategorized
BlackBerry wants to resurrect itself as a business brand. And it has tapped a top b-to-b agency to lead the charge.
Following a pitch, BlackBerry selected gyro as its global agency of record to promote BlackBerry Passport, its first new handset under CEO John Chen. The agency will also be responsible for communicating the company’s new focus on enterprise software and services.
BlackBerry previously worked with BBDO New York and London.
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