Black Friday Comes to U.K., Despite Total Lack of Thanksgiving Day
Posted in: UncategorizedThe Brits may not have Thanksgiving, but they do seem to have Black Friday, thanks to retailers who are doing their best to whip consumers into a U.S.-style frenzy of Christmas shopping before December is even upon us.
There is no fighting in the stores — yet — but Apple and Amazon are importing their U.S. Black Friday deals to the U.K., and Asda (owned by Walmart) is also joining in. Many of the big department stores are offering 20% off this weekend, including Debenhams, John Lewis and Selfridges, which has reworked Black Friday into a more British “Christmas comes early” sale.
“This shows how online is driving the retail agenda. Apple and Amazon offer deals in the U.S. and they don’t want their U.K. customers to feel cheated,” said Donald Shields, multichannel strategy director at SapientNitro. “This has obviously come from online there’s no Thanksgiving and no Friday off to go out shopping but it’s picking up momentum in stores as well, and translating into a physical retail event.”
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