Apr
29
Björn Borg dumps used icky underwear outside of the White House
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Björn Borg have with their agency Farfar created the Peace On Earth campaign has asked the Björn Borg wearing public which world leader is most deserving of having old ugly underwear dumped on their front steps. The vote fell on George W Bush, so Björn Borg packed all the old undis they got up in boxes, flew to the states (New York actually), and began asking for directions to the White House. Jimmy Johansson at Björn Borg says: “We’ve left it to the consumer to decide who should receive the used underwear, and they choose Bush, so now we have personally made sure that the underwear was delivered.”
Film inside showing the trip to the white house.
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