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Dish Network will begin letting its subscribers pay their bills with bitcoins later this year, the company said on Thursday.

The satellite TV giant will be the first subscription pay-TV provider to make the move and one of the biggest companies to begin accepting the currency to date. Other companies that currently accept bitcoin include mobile gaming company Zynga and dating web site OkCupid.

“We always want to deliver choice and convenience for our customers and that includes the method they use to pay their bills,” said Bernie Han, exec VP and chief operating officer at Dish Network. “Bitcoin is becoming a preferred way for some people to transact and we want to accommodate those individuals.”

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