Hasta La Creative!

With an increasing number of politicians, advocates and third-party groups flooding a never-ending election cycle, political players are turning to an old-school solution to avoid the clutter and expense of TV advertising: the billboard.

The Outdoor Advertising Association of America, citing an analysis of Kantar Media data, says political ad spending on outdoor advertising grew 13.3% between the 2009-2010 election cycle and the 2011-2012 cycle.

Walker Jacobs, president of sales for Clear Channel Outdoor, said his company has high expectations this election year. Mr. Jacobs said billboard advertising was usually used largely by local candidates for office. But now it’s becoming popular in congressional and statewide races.

Continue reading at AdAge.com