Oct
01
‘Biggest Loser’ and ‘Half Their Size’ Live Up to Names
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — With the Dow shedding hundreds of points every other day and prime-time programming losing rating points for many of its season and program premieres, it's fitting that viewers had the opportunity to spend all three hours of prime time watching programs about losing weight. The result? The diet programs lost their timeslots, with "Half Their Size" losing half the lead-in from ABC's "Dancing With the Stars" and NBC's "Biggest Loser" losing to rival networks, especially Fox, which won the night.
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