Oct
15
Big Pharma and Google Sidewiki: A Sink or Swim Situation?
Posted in: Uncategorized
With Sidewiki, pharma companies, concerned with everything from brand perception to adverse event reporting, are now put in a situation where they need to take action or they risk losing control of their brands' online presence — or worse, having the FDA perceive Sidewiki entries as an integral part of a brand site.
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