Hasta La Creative!

Big Lots is hoping to “nail” the holidays with a provocative new TV spot, “Nailing This,” aimed at adding a little fun to the shopping season.

The campaign was led by CMO Andrew Stein, who became known for his well-placed puns at Kmart with campaigns like “Big Gas Savings,” and “Ship My Pants.” Mr. Stein brought that energy with him when he joined Big Lots last fall. This holiday season, he’s using cheeky messaging and catchy tunes to appeal to consumers, particulary women.

“We’re really trying to create a new edge in the work that we do that shows we’re feisty and we’re different,” said Mr. Stein. “We’ve honed in, since I’ve been here, on who our customer is.”

Continue reading at AdAge.com