Mar
31
Big Changes at Heineken Include Exit of Global CMO
Posted in: Uncategorized
In an apparent cost-savings move, Heineken on Tuesday announced global organizational changes that include the departure of Global Chief Marketing Officer Alexis Nasard. Dolf van den Brink, president and CEO of the brewer’s U.S. division, will also leave the unit after a 6-year tenure and transfer to Mexico.
Starting in July, Mr. van den Brink will lead Cuauhtmoc Moctezuma/Heineken Mexico, which is Heineken’s largest operating company. He will be succeeded in the U.S. by Ronald den Elzen, a native of the Netherlands and a 20-year Heineken veteran who is currently managing director for Heineken in Portugal.
Nuno Teles, Heineken USA’s CMO, will remain in that role.
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