Beyond Black and White: Another Take on the ‘Biracial’ Cheerios Ad


Rochelle Newman-Carrasco

In the interest of full disclosure, I have done project work for General Mills. So I’m biased. I like Cheerios. So I’m biased. And my in-laws, nieces, nephews, step-daughter and her kid cover a spectrum of interracial and multiracial realities. So, I’m doubly biased. Just as the hate mongers, who are a small but vocal minority, are biased against Cheerios’ bold biracial move into the 21st century.

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