Beware the giant, cozy marijuana cocoon

Pdfa GSD&M has created a couple of new spots for the Partnership for a Drug-Free America. One is pretty ordinary, showing a couple of teens who are burning their possessions, having apparently burned out themselves. The second one is a bit trippier, showing a teen building—and then encasing himself inside—a large and pretty snuggly-looking marijuana cocoon (with a street value off the charts). But the fun doesn’t last: He soon emerges from his fuzzy lair, looking at least a decade older, chubby and balding. Apparently, smoking pot can turn you into Kyle Gass, minus the talent.

—Posted by Tim Nudd

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