Nov
18
Beverage Ads Not Fueling Enough Word of Mouth
Posted in: UncategorizedNEW YORK (AdAge.com) — Beverage marketers aren't doing enough to get consumers talking. So says a study out today from Keller Fay Group, a word-of-mouth research and consulting firm. The study found that marketing and advertising in the beverage category, which includes alcoholic and non-alcoholic brands, is falling short when it comes to driving word of mouth.
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