Better Business Bureaus Revise Ad Code for First Time Since 1970s
Posted in: Uncategorized
The Council of Better Business Bureaus may be better known for dealing with disputes through its National Advertising Division, but the group’s local chapters have long shouldered a far bigger share of such issues. Now, the code that governs those disputes for 112 BBB chapters in the U.S. and Canada is getting its first revision since the 1970s.
Obviously a lot has happened since then, and the newly revised code focuses on such things as social-media endorsements, environmental claims and labels that proclaim products are “Made in the USA” or “Product of Canada.” The entire code has been revised to cover the group’s six Canadian chapters for the first time.
The impact is far reaching. While the NAD dealt with 140 advertising cases last year, the local chapters dealt with 10,444. That’s about the same number of cases as in 2013 but up 16% from 2012, according to Jane Driggs, CEO of the Better Business Bureau of Utah, who was involved in the revision effort.
Post a Comment