Hasta La Creative!

Havas-owned BETC is entering Brazil in a startup with local creative Erh Ray, and Gal Barradas, who was CEO of WPP-owned digital agency FBiz until a few months ago.

Mr. Ray was most recently a partner at Borghi/Lowe, but left that Sao Paulo agency more than a year ago.

Paris-based BETC, one of France’s biggest agencies, opened BETC London in 2011 as the first step in creating an international network with a few select offices. The London office has been successful, but was rocked earlier this month by the unexpected departure of its two local founders, CEO Matthew Charlton and Neil Dawson, the executive creative director.

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