BETC Hires Filip Nilsson from Forsman & Bodenfors
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BETC is hiring Filip Nilsson, chairman of Swedish agency Forsman & Bodenfors and the creative brains behind groundbreaking digital campaigns for clients including Ikea and Volvo, to be a top creative for the Havas-owned micronetwork.
Mr. Nilsson, who has only ever worked at Forsman & Bodenfors, has yet to think up a title to describe his new role, but starting in September he will be based at BETC’s Paris headquarters, focusing on digital creativity and innovation. He will work closely with Remi Babinet, the chairman and global creative director, and Stephane Xiberras, the CEO and chief creative officer.
“A year ago I told my partners that I was going to look for a second job,” Mr. Nilsson said. “It was the toughest speech I ever made but I’m turning 50 and I knew that if I wanted another adventure in life, now is the time. Everybody understood.” He quietly stepped down from his chairman role last year, and, when he met Mr. Babinet, soon overcame the hostility he had nurtured towards big networks during a quarter of a century at an independent agency.
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