Nov
20
Betaworks Tries to Solve the Mobile Ad Unit Problem
Posted in: Uncategorized
Betaworks — the startup factory responsible for hits such as Dots, Chartbeat and Bitly — is throwing its hat into the advertising game, hoping it can build a better mobile ad unit.
Ads on the mobile web range from small and indecipherable to overbearing and difficult to click out of. So far only companies like Facebook and Pandora have come up with workable solutions. Their non-banner formats and extensive reach are good enough for advertisers who have few other options.
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