Hasta La Creative!

The Super Bowl is not just a sporting event, but also a platform for some of the most creative and memorable commercials of all time. Companies spend millions of dollars to secure a spot during the big game, and they make sure to bring their A-game when it comes to creating these commercials. Over the years, there have been some truly iconic Super Bowl commercials that have left a lasting impact on viewers. In this article, we will take a look at some of the best Super Bowl commercials of all time, and analyze what makes them so special.

One of the most legendary Super Bowl commercials of all time is the 1984 Apple Macintosh commercial. Directed by Ridley Scott, the commercial aired during Super Bowl XVIII and featured a young woman running through a dystopian society to throw a sledgehammer at a giant screen displaying Big Brother. The ad was inspired by George Orwell’s novel “1984” and is widely regarded as one of the greatest commercials ever made. The commercial cost $900,000 to produce, and the actress who played the lead role was paid a hefty sum for her performance.

Another iconic Super Bowl commercial is the 1995 Budweiser “Frogs” commercial. The ad featured three frogs croaking the syllables of the brand name “Bud-Weis-Er” and became an instant classic. The commercial was simple yet effective, and it resonated with audiences around the world. The cost of creating the commercial was relatively low, but its impact was immeasurable.

In 2008, Coca-Cola aired a commercial during Super Bowl XLII that featured two giant inflatable Macy’s Thanksgiving Day Parade balloons battling it out for a bottle of Coke. The commercial was a hit with viewers and is still remembered fondly to this day. The cost of creating the commercial was around $5 million, but it was money well spent as it helped to solidify Coca-Cola’s status as a beloved brand.

One of the most recent standout Super Bowl commercials is the 2011 Volkswagen “The Force” commercial. The ad featured a young boy dressed as Darth Vader trying to use the Force on various objects around the house, only to succeed when he tries it on his father’s Volkswagen Passat. The commercial was heartwarming, funny, and relatable, making it a huge hit with audiences. The cost of creating the commercial was around $6 million, but it generated a significant return on investment for Volkswagen.

Now, let’s compare these iconic Super Bowl commercials with four other similar commercials:

1. Pepsi’s 1992 Super Bowl commercial featuring Cindy Crawford: This commercial featured the supermodel pulling up to a gas station and grabbing a can of Pepsi while two young boys watched in awe. The commercial was a huge success and helped to solidify Pepsi’s status as a popular beverage brand. The cost of creating the commercial was around $1 million, and Cindy Crawford was reportedly paid $250,000 for her appearance.

2. Doritos’ 2007 Super Bowl commercial “Crash the Super Bowl” contest winner: This commercial was created by a fan through Doritos’ annual “Crash the Super Bowl” contest and featured a man using Doritos to bribe a guard dog. The commercial was a hit with audiences and helped to showcase the creativity of Doritos fans. The cost of creating the commercial was minimal, as it was part of a contest, but the exposure it gained was priceless.

3. Snickers’ 2010 Super Bowl commercial featuring Betty White: This commercial featured the legendary actress playing football with a group of young men and humorously getting tackled to the ground. The commercial was a huge hit and helped to rejuvenate Betty White’s career. The cost of creating the commercial was around $5 million, and Betty White was reportedly paid $500,000 for her appearance.

4. Amazon’s 2018 Super Bowl commercial featuring celebrities: This commercial featured various celebrities like Gordon Ramsay, Rebel Wilson, and Anthony Hopkins filling in for Amazon’s Alexa. The commercial was a hit with viewers and showcased Amazon’s innovative voice technology. The cost of creating the commercial was around $10 million, and each celebrity was reportedly paid a significant sum for their appearance.

In conclusion, Super Bowl commercials have become a cultural phenomenon, with companies vying for viewers’ attention and affection during the big game. The best Super Bowl commercials of all time are not only memorable but also effective in promoting brands and products. From Apple’s iconic “1984” commercial to Volkswagen’s heartwarming “The Force” ad, these commercials have left a lasting impact on audiences around the world. With millions of dollars at stake, companies spare no expense in creating these commercials, and the results speak for themselves.

Common questions and answers about Super Bowl commercials:

1. How much does it cost to air a commercial during the Super Bowl?

– The cost of airing a commercial during the Super Bowl varies depending on the length of the ad and the time slot it is aired in. On average, a 30-second spot can cost upwards of $5 million.

2. Do companies make their money back from airing Super Bowl commercials?

– While the cost of creating and airing a Super Bowl commercial is high, many companies see a significant return on investment in terms of brand recognition and sales.

3. How are Super Bowl commercials different from regular commercials?

– Super Bowl commercials are typically more extravagant, creative, and high-budget compared to regular commercials. They are also more likely to feature celebrities and have a larger impact on viewers.

4. Who decides which commercials air during the Super Bowl?

– The network broadcasting the Super Bowl, such as NBC, CBS, or FOX, is responsible for selecting which commercials air during the game.

5. Are Super Bowl commercials effective in promoting products?

– Super Bowl commercials are highly effective in promoting products and brands, as they reach a massive audience of millions of viewers.

6. How do companies measure the success of their Super Bowl commercials?

– Companies measure the success of their Super Bowl commercials through metrics like brand awareness, social media engagement, and sales data.

7. How long does it take to create a Super Bowl commercial?

– The process of creating a Super Bowl commercial can take several months, from concept development to production and post-production.

8. Are celebrities paid to appear in Super Bowl commercials?

– Yes, celebrities are often paid a significant sum to appear in Super Bowl commercials, as their star power can help to attract viewers and generate buzz.

9. Do Super Bowl commercials have to be approved by the NFL?

– Super Bowl commercials do not have to be approved by the NFL, but they must adhere to certain guidelines set by the network broadcasting the game.

10. How do companies come up with ideas for Super Bowl commercials?

– Companies typically work with advertising agencies to come up with creative concepts for their Super Bowl commercials, taking into account the target audience and brand messaging.

11. Have there been any controversial Super Bowl commercials?

– Yes, there have been several controversial Super Bowl commercials over the years, with some ads facing backlash for being offensive or inappropriate.

12. Do Super Bowl commercials always feature humor?

– While humor is a popular theme in Super Bowl commercials, not all ads rely on comedy to capture viewers’ attention. Some commercials focus on emotion, storytelling, or product demonstrations.

13. Are Super Bowl commercials worth the investment for companies?

– Despite the high cost of creating and airing Super Bowl commercials, many companies believe that the exposure and impact of these ads make them a worthwhile investment in their marketing strategy.