Hasta La Creative!

I suspect a few people have clicked on this article expecting it to be short, with the exact video length that ensures your content goes viral. However, best-in-class marketers understand there is no “one-size-fits-all” strategy when developing and optimizing your video marketing content.

We hear it all the time: Viewers are seeing video content in more places by more brands than ever before. And because of this, their attention spans are getting shorter and their expectations are becoming greater. Marketers have just 10 seconds to capture and engage an audience before they continue to scroll down or click away; and engagement drops off significantly beyond that. If you have not fully engaged your audience after the first 30 seconds, you’ve likely lost 33% of viewers; and after one minute, 45% of viewers have stopped watching.

Ultimately, determining the length of your video is less about the actual time and more about your goals. There are four considerations when determining the optimal length for your video content:

Continue reading at AdAge.com