Best Practices: Leadership for Small Agency Owners
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Running an ad agency is a tough business. The competition is fierce, clients are fickle, margins are slim and the only constant in the midst of major tech-driven disruption is change. It’s not for the faint of heart, but that’s also what makes it so exciting. As Walrus celebrates 10 years in business, we want to share 10 lessons that we have learned along the way:
1. Don’t be seduced by the sexy brand. Our best work has always been the result of partnering with great marketers, first and foremost. A brand may look creatively juicy on paper, but if the people running the show don’t share your vision or have the ultimate say, the work will suffer. Vet the marketing department as thoroughly as they are vetting you.
2. Metrics are an idea’s best friend. With metrics, we can demonstrably prove that putting dollars behind a more disruptive execution will lead to better sales than putting those same dollars behind a safer one. Become a ninja when it comes to measurement and analytics. It will help you sell the work you want, and help your clients make the case for buying more of it.
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