Best Practices: How to Best Use Twitter Amplify
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Think of it as Twitter on steroids.
Twitter’s Amplify service is moving out of the testing phase, as TV networks, sports franchises and brands re-up for second and third campaigns. Amplify allows brands and media companies to extend their engagement by creating co-branded content that Twitter can then send out not only to followers, but also to other users who may also be interested in the content.
Thus far, Amplify has best been used as a way to engage with Twitter users during big live events like sports and awards shows, and for the most part the content has been video clips that include short pre-roll ads from sponsors. But Twitter has been ramping up its offerings beyond video and is now looking to make the Amplify relevant for episodic content.
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