Hasta La Creative!

Campaigning season is off to a roaring start, and it seems as though someone steps up to the plate with a bid for the presidency almost every day. So as we all gear up for the TV ads, billboards, Facebook posts, debates and more, it is surprisingly clear that one of the latest candidates may have some troubles with her existing email list. Carly Fiorina — a household name in Silicon Valley and the world of printer technology — may be faced with some challenges as she preps her campaign and begins reaching out for donors using her existing email list.

CNN reported on her announcement and in the article quoted Marty Wilson, an executive VP at the California Chamber of Commerce, who managed Fiorina’s 2010 Senate campaign. He said that one potential obstacle for Fiorina will be her efforts to build up a national donor base when she hasn’t had to raise money for a political campaign since 2010: “She’s a very talented candidate and connects well with voters. The problem is after 2010 she was no longer a candidate. So mail lists and email lists tend to atrophy when they’re not in use.”

So here are a few tips for Ms. Fiorina — and anyone else preparing an email campaign — as she preps her platform, prepares her messaging and heads out onto the email campaign trail.

Continue reading at AdAge.com